The time is ripe for thinking differently. A is for Banana is inspired by modern design and cognitive neuroscience. We reinvent the traditional alphabet book and empower creative children to question the norm. Science proves that children learn best when environments are neither too simple nor too complex. That’s why we apply cutting-edge science to create a book that reinvents the rules and inspires learning to think differently. Children and adults learn best when they are interested. That’s why we designed a book for children and adults to read together. Minimalist modern design means that A is for Banana will look as great on your coffee table as it does on your child’s bookshelf.